Sentera Adds Gimbaled NDVI Data Capture to DJI Phantom 4 Drone Series

2018 growing season will offer most robust crop scouting options ever

MINNEAPOLISFeb. 22, 2018 /PRNewswire/ — Sentera today announced the availability of a Micro Gimbal upgrade for Sentera Single sensors mounted on the popular DJI Phantom 4 Pro, Advanced, or Standard drone platforms. The micro gimbal compensates for drone pitch and roll so that the Single captures imagery closer to a straight-down (nadir) position. Sentera’s latest offering will help ag professionals collect more uniform normalized difference vegetative index (NDVI) or normalized difference red edge (NDRE) data across a wider range of operating and environmental conditions.

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Parrot is creating a new ‘prosumer’ drone division after cutting a third of its workforce

With three new drones.

Parrot Disco-Pro AG
Parrot

French drone maker Parrot is starting a new division to bridge the gap between its extremely expensive commercial line, which cost upward of $11,000, and its extremely inexpensive consumer drones, which can cost as little as $100.

he new division, dubbed Parrot Professional, is now making drones that fall into the “prosumer” category, the $1,000-$5,000 price range. Drones in this new division are intended to support construction and agriculture with a new work tool without the need for a professional pilot.

Earlier this year, Parrot announced it was laying off nearly 300 employees, about a third of its entire drone operation, and reorganizing the company to focus more on aircraft for commercial applications.

Poor performance in the fourth quarter of 2016 caused the company to miss its sales estimates by 15 percent, and Parrot projected that sales in its consumer drone business were unlikely to improve enough to generate “profitable growth … over the medium and long term.”

The French drone manufacturer is one of the few companies that actually competes with China’s DJI, the biggest drone maker in the world. DJI holds about 50 percent of the market share for commercial and consumer drones North America, according to Colin Snow, founder of Skylogic Research, a firm tracking the drone industry.

Still, DJI is stiff competition. For drones in the $500 to $1,000 price range, DJI claimed about 36 percent of the market by units sold in North America last year. Parrot captured around 7 percent of the market in the same price range, Snow found.

To ring in the new division, Parrot is unveiling three new drones, all of which are basically souped-up versions of aircraft from its consumer line.

The Disco-Pro AG, for example, is a modification on the Disco drone, loaded with high-performance sensors and autonomous flight-planning software. That drone will be available for sale in June and will cost $4,500.

The other two drones are tweaked versions of the Bebop-Pro 3D, which provides aerial image capture for 3-D modeling, and the Bebop-Pro Thermal, which is equipped with a thermal imaging camera. The Bebop-Pro 3D will cost $1,100 and will be available in June. The price for the Pro-Thermal has not been released, nor has its availability date.

DJI has long made drones in the “prosumer” category, though until recently those have in large part catered to use cases in advanced camerawork and cinematography. The Chinese drone company does have a small line of aircraft it markets for things like power line inspection and crop spraying, and last year it hosted a conference in San Francisco, AirWorks, in an effort to engage deeper with the construction, agriculture and industrial inspection industries.

Parrot, on the other hand, has been serving customers in agriculture and construction for years, mostly through its commercial subsidiary Sensefly, which sells a wide range of aircraft that range in price between $11,000 and $25,000, according to a Parrot spokesperson.

The French drone maker’s new “prosumer” bridge between its super-high end and low-priced consumer products may give Parrot a leg up on DJI when it comes to serving new smaller agricultural and construction customers, since it’s already familiar with the needs of those industries with Sensefly.

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Airware and senseFly Sign Global Partnership Agreement to Bring Survey-Grade Aerial Mapping to the Enterprise

Airware to leverage senseFly’s eBee Plus fixed-wing drone as part of large-area data collection & analysis solutions

San Francisco, CA/Cheseaux-sur-Lausanne (April 25, 2017) – Airware, which provides end-to-end solutions that turn aerial data into actionable business intelligence for enterprises, has signed a global distribution agreement with senseFly, the world’s leading producer of fixed-wing mapping drones, to bring the survey-grade eBee Plus to its enterprise customers.

Airware’s end-to-end solutions for mining, quarrying, and construction sites harness drone technology to capture aerial data and translate it into measurable business impact for Fortune 500 companies around the world. As a result of this commercial partnership, the most globally utilized, commercial-grade, large-area mapping drone is now offered as part of Airware’s enterprise offering, which includes cloud-based data processing, analytics, and reporting, as well as the training, support, and professional services enterprises need to deploy drones at scale.  Continue reading

Ask the Experts — Using Drones to Create More Accurate Prescriptions

We wrapped up our recent Ag Drone Insights 2 webinar with a short Q&A session, during which attendees from around the globe submitted their questions live. These were answered by the event’s three expert presenters: Michael Dunn of Anez Consulting, Gustavo Miolano of Geosistemas SRL and Nathan Stein, senseFly’s ag solutions manager. This post details their responses in full, covering: viticulture, soy bean evaluation, when in the season to fly, optimal flight heights and more.

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Tighter drone regulations affect agricultural use

Restrictions to within nine kilometres of an ‘aerodrome’ affect much of agricultural Manitoba

Assiniboine Community College’s agribusiness program has grounded most drone flights while professors sort through new regulations around their operation.

The new Transport Canada rules released March 16 limit recreational drones between 250 grams and 35 kilograms to within 90 metres of the ground, at least 75 metres away from structures, people or vehicles, to daylight hours only and at least nine kilometres away from any “aerodrome.” That’s defined as “airports, heliports and seaplane bases or anywhere that aircraft take off and land,” which includes small airports in rural areas. Continue reading

Malaysia: Mada deploys drones to spray pesticide on paddy plants

Mada chairman Datuk Othman Aziz. — Bernama

ALOR STAR: The Muda Agricultural Development Authority (Mada) has turned to technology by deploying drones in place of humans to spray pesticide on paddy plants. Continue reading

Ask The Experts — An Agriculture Drone Q&A

At the end of senseFly’s recent Ag Drone Insights webinar, we reserved time for an open Q&A session. The questions were submitted by viewers from around the globe. The answers meanwhile were provided by the event’s three expert presenters: Norm Lamothe of Deveron UAS, Erick Lebrun of AIRINOV and Nathan Stein, senseFly’s ag solutions manager.

This post details their responses in full, covering topics such as: flight heights, achievable accuracy, what makes for good data, in-field targeting and more. Continue reading

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