SXSW: Amazon Prime Air Drones Meet the Public — But Stay Grounded

AUSTIN, Texas — Amazon unveiled its highly anticipated delivery drones at this year’s SXSW conference in Austin, Texas — but they’re not yet dropping merchandise or breakfast burritos to the thousands of attendees at the tech, music and film festival.

For the first time ever, according to Amazon representatives, two of the company’s Prime Air delivery drones are on display, allowing the public to get their first in-person look at what Amazon hopes is the delivery system of the future.

It was strictly see-not-fly display, however.

For now, Amazon’s drones aren’t making deliveries in the United States since regulations require a drone to remain within the pilot’s line of sight.

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