Flirtey drones deliver socks from the sky at Menlo Ventures’ annual partner meeting

Around the world, drones have been delivering life-saving drugs and blood to clinics, and contrarily tasty treats like burritos, pizza, and Slurpees to homes or campuses.

by Lora Kolodny

Civilian drones have also conducted countless surveys of farms, construction sites, and surveillance around venues with a high security risk.

Now, in a stunt that begs to be spoofed by Mike Judge for his HBO series Silicon Valley, Menlo Ventures portfolio company Flirtey has delivered socks from the sky above the Rosewood Hotel during the firm’s annual limited partner meeting.

The delivery drone was operated with oversight by a Flirtey employee from the luxury hotel’s parking lot. Although Flirtey’s unmanned aerial vehicles can fly autonomously, hotel liability concerns and local regulations would not allow it without a licensed operator’s involvement.

The drones dropped custom swag made by another Menlo Ventures-backed company, Stance, a kind of Cafepress or Zazzle for socks whose competitors include SockClub, Eversox and others.

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