Behind The Crash Of 3D Robotics, North America’s Most Promising Drone Company

3D Robotics CEO Chris Anderson flying his company’s IRIS drone in Berkeley, Calif. in 2015. (AP Photo/Jeff Chiu)

By Ryan Mac and Aaron Tilley

On a clear March day last year, Chris Anderson led FORBES onto the outdoor deck at 3D Robotics’ Berkeley, Calif. headquarters to discuss the future of flying robots. As the CEO of North America’s largest consumer drone manufacturer, Anderson, former editor-in-chief at Wiredand author of New York Times bestseller The Long Tail, explained why drones would be the next convergence of computing and gadgetry. 3D Robotics was poised to take advantage of a multibillion-dollar opportunity, he said confidently.

“There are no drones in the sky right now, and that is so weird,” he remarked, pointing to the heavens. “When you talk about a blue sky opportunity, we really are looking at one.”

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