Realtor’s drone takes marketing to new heights

Brian Tercero of Keller Williams Realty uses a drone earlier this month to capture high-definition video of a property he is trying to sell. Clyde Mueller/The New Mexican

A luxury home for sale just off Old Taos Highway on Santa Fe’s north side has its own website. Buyers, especially those who might be a continent away, can peruse dozens of high-quality photographs of the 3,900-square-foot main house and 1,300-square-foot guesthouse and take a video tour of the 1.2-acre property. There’s also an aerial image from Google.
But the website now includes high-definition video recorded by a camera mounted on a remote-controlled unmanned aircraft — commonly known as a drone. The video gives potential buyers a bird’s-eye view of the property, which is on the market for $1.3 million.
Using drones to sell high-end houses is the latest trend in the real estate industry. Agents across the country are adopting the newest technology to differentiate themselves from the rest of the pack.

Read the full article…

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.