Realtor’s drone takes marketing to new heights

Brian Tercero of Keller Williams Realty uses a drone earlier this month to capture high-definition video of a property he is trying to sell. Clyde Mueller/The New Mexican

A luxury home for sale just off Old Taos Highway on Santa Fe’s north side has its own website. Buyers, especially those who might be a continent away, can peruse dozens of high-quality photographs of the 3,900-square-foot main house and 1,300-square-foot guesthouse and take a video tour of the 1.2-acre property. There’s also an aerial image from Google.
But the website now includes high-definition video recorded by a camera mounted on a remote-controlled unmanned aircraft — commonly known as a drone. The video gives potential buyers a bird’s-eye view of the property, which is on the market for $1.3 million.
Using drones to sell high-end houses is the latest trend in the real estate industry. Agents across the country are adopting the newest technology to differentiate themselves from the rest of the pack.

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